Posts Tagged ‘NYC condom’

I Hope Montreal is Next!

January 26, 2007

The ‘City that Never Sleeps’ just got one more reason to keep playing. New York City’s Mayor Bloomberg is about to reveal the city’s own “NYC” brand of free condoms.

“The condom packets will be modeled after the New York City subway system. Every foil will have a color,” said Carol Carozza, spokeswoman for Ansell, the firm producing the NYC condoms and also the parent firm of LifeStyles condoms.

“Brands work, and people use branded items more than they use non branded items, whether it’s a cola or a medicine even,” Health Commissioner Thomas Frieden said, “Brands add value and they increase use.”

The city distributes 1.5 million free condoms each month adding up to about 18 million a year. This allows hundreds of organizations the opportunity to receive free condoms that they then distribute at various locations such as health clinics, advocacy groups, bars, nightclubs and even prisons.

According to health officials, New York negotiated a deal with the maker of the LifeStyles brand for 4 cents per condom, putting the expense to the city at just $720,000 annually.

When you’re the AIDS capital of the United States, I suppose it only makes sense that you would sponsor an opportunity for free lovin’ to all.